Orchestration Agent
Connect your AI buyer agent to Magnite and buy premium inventory agentically.
Orchestration Agent
The Orchestration Agent is Magnite's seller agent. Connect your own buyer agent over MCP — with support for layered protocols like AdCP — to discover, evaluate, and activate premium omnichannel inventory through a single workflow.
Start with the overview, learn how to connect, review the available tools, then follow the end-to-end buying workflow.